The collaboration combines TCS’s industry experience in AI with Google Cloud’s computing infrastructure and platforms.

Tata Consultancy Services (TCS) has partnered with Google Cloud to launch the Google Cloud Gemini Experience Center (GEC) at the TCS Pace Studio in Riyadh, aimed at fostering AI-driven innovation across the Middle East and Africa (MEA).

The new center combines TCS’ deep domain expertise in AI and generative AI with Google Cloud’s advanced AI infrastructure to help enterprises ideate, prototype, and co-develop solutions addressing real-world business challenges across industries like retail, finance, logistics, and telecom.

The collaboration combines TCS’s industry experience in AI with Google Cloud’s computing infrastructure and platforms. The new center will enable businesses to explore, design, and test AI-driven solutions using Google Cloud technologies such as Gemini models, Vertex AI, BigQuery, and Google Agentspace.

Bader Almadi, Country Manager, Kingdom of Saudi Arabia, Google Cloud, said “Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region. This center will empower businesses to harness the full potential of Google Cloud's AI, fostering a new era of digital transformation to solve real-world challenges.”

Through this collaboration, enterprises will gain access to:

Rapid prototyping capabilities: Dedicated sandboxing environments where organizations can conceptualize, collaborate and experiment with the latest series of Google’s Gemini models, and tools such as Google Cloud’s Vertex AI and BigQuery platforms and Google Agentspace, to co-develop next-gen solutions for successful business outcomes in the real world.

Access to AI-optimized infrastructure powered by Google Cloud: Best-in-class infrastructure access including GPUs and TPUs for accelerated and accurate testing of AI models, applications and workloads.

Collaboration with industry experts: Develop scalable AI applications with TCS’ team of Google Cloud-certified AI experts, data scientists and solution architects for global insights, contextual knowledge and best practices to help ensure secure, seamless and responsible AI deployments.

Sumanta Roy, President & Regional Head of MEA, TCS, added, “At TCS, we are committed to empowering clients in the Middle East and Africa with cutting-edge AI and GenAI capabilities. This collaboration combines our industry expertise with Google Cloud’s technologies to co-create scalable AI solutions that unlock new value and accelerate business outcomes.”

With a three-decade presence in MEA, TCS serves over 150 clients across nine countries, spanning industries from BFSI and retail to manufacturing and healthcare. The new Experience Center reaffirms TCS’ commitment to driving responsible, high-impact AI innovation in one of the world’s fastest-growing digital economies.  

BY -Aaradhay Sharma